CN25: Using Web 2.0 to Learn about Users
Quick Facts
Time: Thursday, 15 April 2010, 14:30 to 16:00Units: 1
Organizers: Kate Walser
Benefits
Social media and Web 2.0 tools like YouTube, Twitter, Facebook, Delicious, and LinkedIn are a gold mine for those who know how to tap into them to learn more about their users. Come learn how to take these tools to a whole new level and use them to explore trends in user behavior, conduct research for content and information architecture, and explore new design patterns and possibilities.Audience
This hands-on session is aimed at practitioners who conduct user research, those who create content strategy and information architecture, and those who design user experiences.Origins
This course originated from presentations I’ve given on Web 2.0 in industry forums and for customers. Over the past few years, I’ve used Web 2.0 and social media tools to do in-depth customer research for certain audiences.Features
- Learn what web 2.0 and social media tools are and what they offer
- Learn who’s using these tools
- Learn how to explore these tools to find out what users care about and how they refer to topics
- Learn how to spot useful trends you can explore and leverage for further research and opportunities
- Learn how to discover interesting design patterns that could be useful for your design efforts